Things aren’t always as they seem. Today’s Wall Street darling can quickly fade to black with a single headline. The company that everyone is talking about around the water cooler, while popular, could make for a terrible investment. Helping to fund a new neighborhood restaurant might sound like a fantastic idea, but are the fundamentals there to generate a sustainable return? Today we examine the pitfalls of investing in individual enterprises or commodities, like Bitcoin. But hey, we can still have our fun. Here’s how.
I’ll begin with a story.
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