EP 7: Luke Mehall: The Dirtbag Dream is Not Enough

Today I’m happy to welcome climber, author, and founder of the Climbing Zine, Luke Mehall. Luke is the kind of climber I thought I would never reach with a platform focused on saving, investing, and financial wellness. Luke existed for many years as a self-proclaimed hand-to-mouth dirtbag. He lived on the road for months at a time, barely making ends meet. But as Luke puts it, “the dirtbag dream is not enough.”

At a low point in his life, Luke started publishing stories about the climbing life that didn’t have a home in the major publications. The Climbing Zine was born, which has now grown into a thriving business and paved a path for Luke’s personal and creative freedom. Now he’s turning his focus to expanding the business and facing all the real-life adult stuff so many of us will find familiar: buying a home, saving for the future, and generally evolving with the roller coaster ride that is the modern world.

Topics Discussed

Luke’s realization that the dirtbag dream was not enough for long-term happiness
Early introduction to writing and the roots of the Climbing Zine
Marketing your work and securing sponsorship deals
Evolving with the times and growing a business
Navigating social media as a content creator
Trying to own a home in high cost-of-living western towns